Media Contact:   Nisha Singh
Head of Brand Marketing - 415.710.8248

Luna Vineyards Strengthens Executive Team

Napa, CA – August 2, 2012 /PR Newswire/ – Luna Vineyards, an award-winning Napa Valley winery creating artisan wines, today announced the expansion of its executive team. David Lawrence, who has been with Luna Vineyards as CFO for the previous nine years, was promoted to President and CEO, Luna Vineyards, Inc. and elected to the company's board of directors. Andre Crisp, a proven leader in the Napa Valley wine industry, was appointed as President, Luna Vineyards Sales Company, a division of Luna Vineyards, Inc.

"Lawrence is the perfect candidate to lead our experienced team and our internationally recognized, high profile brands," says Mike Moone, Luna Vineyards, Inc. Chairman and 40+ year wine entrepreneur. "With David's many years of experience in all facets of the business, I am confident the winery is in good hands."

"I am passionate about our core brands; acclaimed wines with complexity, depth and character as well as our upcoming new products," stated Lawrence, President and CEO, Luna Vineyards, Inc. Previously, Lawrence served as the winery's chief financial officer since 2003 and in executive roles in the wine industry for two decades, including serving as a board member of the Wine Service Co-Operative.

Moone stated of Crisp's recent appointment, "To have someone of Crisp's caliber joining our team, reporting directly to me, is a big win for Luna. His accomplishments of breaking into markets that historically had little or no Napa Valley wine sales are numerous and he will play a critical role in the continued growth of the Luna Vineyards portfolio of brands."

"My vision is to grow Luna Vineyards' existing portfolio of wines while creating new products that answer the call of the wine consumer around the world who demands top quality wines for a great value," states Crisp, President, Luna Vineyards Sales Company. Formerly, Crisp led online and software sales firms for eleven years and then, returning to his family's roots in winemaking, he was an executive at a Napa winery for several years where he led sales and grew their wine distribution to encompass over 35 markets, including Asia.

About Luna Vineyards

Founded in 1995, Luna Vineyards is constantly exploring and crafting wines that are unique and represent the best in their class. Luna Vineyards is located at 2921 Silverado Trail Road, Napa, CA. The results speak for themselves: Luna's wines consistently receive high ratings by top wine critics, including the Wine Spectator, Robert Parker Jr., and Stephen Tanzer. Luna's family of brands include: Luna Vineyards, Arnold Palmer and Lunatic wines. For more information on this award winning lineup, visit us at


Media Contact:
Nisha Singh
Head of Brand Marketing - 415.710.8248

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