Media Contact:   Nisha Singh
Head of Brand Marketing - 415.710.8248

Luna Vineyards Hires Trade-Focused Sales Team

Napa, CA – May 16, 2013 /PR Newswire/ – Andre Crisp, President of Luna Vineyards Sales Company ( introduces Luna's new in-house sales team: Michael Kasper, Vice President of Sales & National Programming; Adrian Dedering, Western United States Sales Manager; and Lance Hooker, California Specialist. International partnerships will continue to be led by Andre Crisp.

'Team Luna', with decades of combined experience, is responsible for all Luna Brands in the USA and nearly a dozen international markets.

"The addition of an in-house team is increasingly valuable on the business-of-wine landscape; we have significantly strengthened Luna's fundamental business model," said Andre Crisp, President. "By placing 'feet on the street', we are seeing immediate growth and an overwhelmingly positive response from our distributors," Crisp continued. "We are confident in Michael's, Adrian's, and Lance's ability to fulfill their laser-focused roles: positioning Luna Vineyards to thrive in this new economy and aggressively driving sales revenues through our worldwide distributors."

"Over the past 15 years, I've worked with some of the best wine companies in the world, launching 'out of the box' brands using marketing styles and techniques never seen before," said Michael Kasper, VP Sales & National Programming. "There's no question in my mind that this is where I'm supposed to be – everyone at Luna Vineyards 'gets it'". Based in Chicago, Kasper is currently enjoying off-the-charts success in his role with name-brand clients.

Adrian Dedering, the Western US Sales Manager with a decade of experience and a Court of Master Sommeliers designation, says "My goal is to ensure that Luna Vineyards' family of brands is given the best platform for success. Our west coast team will be visiting the markets supporting our distribution partners and spending time with our restaurant, grocery, and trade customers on a daily basis. This hands-on approach will continue our success in some of the world's largest wine markets located here on the west coast."

Lance Hooker, the California Specialist, is a Juris Doctorate-turned-oenophile. "When the opportunity presented itself to join Luna Vineyards, it was one that I had to take. Luna has a world-class reputation, built over 20 years of high performance, product integrity, and brand building."

Andre Crisp summed it up, "We are redefining our business model, and that model – 'Team Luna' – is proving itself to be a winner."

About Luna Vineyards

Founded in 1995, Luna Vineyards is constantly exploring and crafting wines that are unique and represent the best in their class. Luna's wines have appeared on NBC's The Today Show and consistently receive high ratings by top wine critics, including the Wine Spectator, Robert Parker Jr., and Stephen Tanzer. Luna's family of brands include: Luna Vineyards, Arnold Palmer wines, and Lunatic wines. Located at 2921 Silverado Trail, Napa, CA, Luna cordially invites you to visit the winery or online at


Media Contact:
Nisha Singh
Head of Brand Marketing - 415.710.8248

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