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Response to COVID-19 Global Health Emergency
May 27, 2020

Dear Luna Vineyards Winery Estate Guests & Wine Club Members,

Luna Vineyards hopes that you, your families, and communities are continuing to take healthy precautions at home.

Luna is excited to announce that we are open for business and can't wait to see you soon. Napa Valley is singing the song of springtime praise, and even a drive to the Valley will make anyone's heart happy. This is a time of new beginnings, and we'd love Luna to be the first place you visit after quarantine.

Out of an abundance of caution for the health and safety of our staff, club members, and retail guests, Luna has been closely monitoring advisements from the California State Governor's Office, the State of California and the Napa County Health Department on safety protocols as Napa County moves into Expanded Phase 2.

In following the California State and Napa County Health Orders and the COVID-19 Industry Guidance published by the CDPH and Cal-Osha on May 26, 2020, wineries will reopen for direct-to-consumer In-Person wine and wine-related merchandise sales. Luna Vineyards has taken the following actions.

Luna Vineyards Actions as of May 27, 2020

  • Luna Vineyards will reopen the Luna Vineyards Estate for direct-to-consumer In-Person wine and wine-related merchandise sales under the Normal Hours of Operation: 9:30 am-5:00 pm.
  • Masks are required upon entry.
  • A maximum of one party is allowed inside the Tasting Lounge to purchase wine.
  • No wine consumption is allowed at the Luna Estate under any circumstances during the Expanded Phase 2.
  • Winemaking personnel will be onsite with a limited staff to ensure winemaking and cellar activities continue, observing the CDC's recommended six-feet minimum social distancing.

The State and County response to the COVID-19 pandemic remains fluid, so we appreciate your patience and support as we manage the Expanded Stage 2 Opening with caution and under the County's Health Orders. Please send any questions about inquiries, orders, and future events at Luna Vineyards to covid19questions@lunavineyards.com.

Our hearts and thoughts go out to all who are affected by this crisis.

Sincerely,

Andre Crisp

Andre Crisp
CEO, Luna Vineyards

May 13, 2020

Last week we honored Essential Workers and many of you responded with a loved one you wished to honor. This week, we honor First Responders throughout the country and in our communities. We want to acknowledge first responders in your lives.

For a limited time, we are offering a Luna Quarantine Special at the Wine Club Member rate of 15% savings on a three-wines series from our Whites collection: 2018 Wente Chardonnay, 2017 Mille Baci, and 2016 Bubbles. Use coupon code: GIVINGBACK at checkout or use this link to automatically add the wines and coupon code to your shopping cart.

Nominate a First Responder

For any quarantine package purchased through May 14, 2020, we invite you to nominate a first responder in your life. For 25 dollars and free shipping, we will send a two-bottle Estate series of Luna's 2019 Pinot Grigio and 2019 Sangiovese Classico (valued at $74).

Please email wineclub@lunavineyards.com with the following answered:

  1. Name of First Responder
  2. Job Responsibility and Place of Business
  3. Why they are so special to you

We will then email you back with a coupon code to unlock the deal ($74 value for only $25 and free shipping) and our team will send the gift with ground shipping.

Donating Proceeds

Luna Vineyards launched a Spring Relief Initiative to help local healthcare providers and its workers who have dedicated their lives to serving our communities. During the months of March, April and May, Luna Vineyards will donate a percentage of wine sales to OLE Health in Napa Valley, a community health center impacted by the COVID-19 Pandemic.

"During this unprecedented moment in our world, let's join together to support and inspire one another. Luna's visitor center may be empty and wine country quiet, but nothing will silence the collective resolve of Napa Valley," says Andre Crisp, CEO of Luna Vineyards.

March 30, 2020

Tasting Room Staff are the heartbeat of Luna’s business. Shelter-in-place drives Luna to pivot for its survival…finding new ways to engage with customers at home. Telephone Sales Success rate creates job security!

Luna’s COVID-19 Relief Initiative donates a portion of Sales in March and April toward Napa Valley Healthcare Providers. Luna’s visitor center may be empty and the wine country quiet, but nothing will silence the collective resolve of Napa Valley.

Luna Vineyards prides its ethical and business decisions to protect the wellbeing of its staff, customers and club members at all times. Out of an abundance of caution, Luna Vineyards decided to take decisive measures before the COVID-19 directive came through the Governor’s Office of California this month.

Taking Care of Each Other

"Without exception, doing what's best for Luna always means doing what is best for Luna's employees, says CEO Andre Crisp. "Luna introduced an innovative way for Tasting Room Staff to work from home. The Direct to Consumer Telesales Plan charts sales goals for the remainder of the quarter, managed by the Director of Guest Services, James Foster. "With a mandatory shelter in place, our members have reached out asking how they can support Luna, and the best way is to continue buying and enjoying Luna Vineyards wines."

To ensure winemaking and cellar activities continue, Winemaking personnel remain onsite observing CDC social distancing recommendations. Leadership, Administrative, and Enterprise Sales personnel continue to work from their home offices. "Participation has to come from everyone. We are in this together, and Luna staff are committed to maintaining each other's wellbeing, then turning the focus on collaborative ways among departments to find innovative alternatives and opportunities to engage our customers," says Andre Crisp.

Luna is Open for Business

Online Wine Tasting with Shawna MillerThe teams are working together to launch a series of Live Online tastings of its Estate and Reserve wines, pre-releases, and wine club favorites on Instagram, Facebook, and Zoom. “In a virtual space, the intimacy and transparency between our club members, guests, and the Chief Winemaker is a magical exchange. Luna is looking to make the online experience as memorable as a sip of its Estate favorites." says Nisha Singh, VP of Marketing.

The next online tasting event is scheduled for Monday, April 6.

Mix and Match Sangiovese Special + Early Release of Luna's 2019 Sangiovese Rosé; SHIPPING CODE: SANGMIX at checkout.

Mix and Match Three or more bottles for $10 flat rate shipping with code SANGMIX
Sacrifice and Give

OLE Health LogoLuna Vineyards is launching a Spring Relief Initiative to help local healthcare providers and its workers who have dedicated their lives to serving our communities. During March and April, Luna Vineyards will donate a percentage of wine sales to OLE Health in Napa Valley, a community health center impacted by the COVID-19 Pandemic. “During this unprecedented moment in our world, let's join together to support and inspire one another. Luna's visitor center may be empty and wine country quiet, but nothing will silence the collective resolve of Napa Valley,” says Andre Crisp, CEO of Luna Vineyards

Due to increasingly devastating wildfire seasons, Luna maintained an inventory of particulate masks to help protect employees from harmful smoke. Luna will be donating those masks to help with COVID-19 relief efforts.

March 15, 2020

Dear Luna Vineyards Staff, Wine Club Members, Winery Estate Guests:

Luna Vineyards hopes that you, your families, and communities are healthy and taking precautions to stay safe at this time. The impact of the Coronavirus (COVID-19) has Luna Vineyards making every effort to ensure the safety of our staff, winery members and guests. We are taking the situation very seriously and understand this is a global health emergency, as declared by the World Health Organization.

Out of an abundance of caution for the health and safety of our staff, club members and retail guests Luna has been closely monitoring advisements from the US State Department, US Center for Disease Control, the World Health Organization, the State of California, and the California State Governor’s Office.

Pursuant to the California State Governor’s Executive Mandate at 3:00 pm on March 15, 2020 for wineries to temporarily close their doors to visitors, Luna Vineyards has taken the following actions.

Luna Vineyards Actions as of March 15, 2020:

  • Per guidance from the California State Governor, Luna Vineyards will temporarily suspend Luna Winery Members and Guests from visiting the Luna Vineyards Estate, Tasting Lounge, Reserve Room, Winery Veranda and the Village at Vista Collina Tasting Room, until further notice
  • Winemaking personnel will be onsite with limited staff to ensure winemaking and cellar activities continue, observing CDC recommended six-feet minimum social distancing
  • Tasting Room and Visitor Center Staff have been asked to refrain from reporting to work per direction from the Governor’s Office as cited above
  • Leadership, Administrative and Enterprise Sales personnel are requested to work from their home offices, conducting business as usual until further notice

Thank you for your patience and understanding as we find safe solutions in a very fluid situation. We recognize that many of you have questions and concerns and we have established the following email address to allow you to submit questions directly to the Luna COVID-19 task force.

Please send any questions about confirmed appointments, orders and future events at Luna Vineyards to covid19questions@lunavineyards.com.

Our hearts and thoughts go out to all who are affected by this crisis.

Sincerely,

Andre Crisp
CEO, Luna Vineyards