Michael Kasper has always admired great wines and the business and personal relationships behind the selling of those wines. A man of honor who served his country in the Navy, Kasper’s passion for the wine industry began more than a decade ago as a sales representative for VinDivino, then steadily progressing in territory and responsibility to MichaelDavid Vineyards, and then in a sales management position for South American Wine Importers (SAWI).

Based in Chicago, Kasper joins Luna Vineyards Sales Company from his most recent position for the prestigious TOG (The Other Guys), a division of the Sebastiani family. Michael grew the Midwest market over 52% annually through a strategic mix of creating a higher tier regional grocery chain distribution and aggressive marketing.

His success at MichaelDavid Vineyards helped put Lodi wines on the map with the 7 Deadly Zins, growing the brand from 100,000 cases to well over 350,000 cases in national retail grocery chains and other distribution outlets.

Here at Luna Vineyards Sales Company reporting directly to Andre Crisp, President, Kasper assumes responsibility to maintain and grow his territory, encompassing all states east of the Rockies. Drawing from his proven expertise, his primary role is to lead all field level sales activity, working hand in hand with distributors in planning and activating the brand plans and on a national basis, oversee budgets and pricing.

Shawna Miller's motto is "never stop exploring new experiences and trying new things". In July 2012 Shawna was promoted to become Luna's Associate Winemaker.

Shawna graduated from Virginia Tech with a forestry degree, and worked for several management agencies and university research facilities across the U.S, but enology courses greatly intrigued her. Achieving another level of education, she received a UC Extension Winemaking Certificate from Davis, California. She exchanged trees for vines and groundwater samples for barrel samples.

Shawna joined Luna Vineyards after working for several high profile wineries throughout the Napa Valley, New Zealand, and Australia such as Beaulieu Vineyards, Cape Mentelle, and Rombauer Vineyards. During this time, she learned from many accomplished winemakers including Tom Peterson, Philippe Melka, Julian Fayard, Rob Lloyd, and Rob Mann. From these world renowned brands came a woman who isn’t afraid of some dirt under her nails or the long, harvest days in the cellar.

Her deep domain knowledge is best expressed through Shawna’s own words:

As Shawna creates wines for Luna Vineyards in the true Italian spirit – wines that are made to accompany good meals and great company – she lives her motto of “always trying new things” and for the love of the grape, that special mix of science and nature that is winemaking.

Adrian Dedering grew up in Brookfield, Wisconsin, a suburb of Milwaukee. As such, he was immersed in America’s beer culture before evolving into wine. After completing his degree in marketing at the University of Wisconsin-Eau Claire, Dedering moved to Florida working as a manager for the multi-million dollar wine emporium, Haskell’s of Naples. During this time, he honed and developed his knowledge of over 2,500 wines, acquiring more knowledge of the wine industry through actual hands-on experience in the retail sector. He translates his wealth of practical knowledge and love of wine in an easy-to-understand manner.

At Luna Vineyards Sales Company, Dedering oversees sales in the Western United States, working with distributors, as well as hitting the streets selling wine. He is a master at promoting wine through buyer education: wine tastings and wine dinners, face-to-face meetings, and constant communication. Adrian is constantly monitoring depletions and inventories, and performing the requisite analysis to ensure that Luna Vineyards and all associated brands continue to flow.

Adrian joins Luna Vineyards Sales Company from Truchard Vineyards where he was the Hospitality and Marketing Director who managed the tasting room, wine club, website, and spearheaded the social media campaigns. Adrian holds a Level 1 Court of Master Sommeliers completed in San Jose, CA and a National Food Registry completed in Naples, Florida.

Lance Hooker just "knew" his true calling in life is that of a man of wine. As the California Sales Specialist for Luna Vineyards, his passion has found a home. Coming from a long family history of lawyers and judges, he is educated as a lawyer and began his career in law, progressed to law enforcement, and then in true oenophile-as-DNA fashion, followed his one true passion – a life in wine.

Raised and educated on the east coast, then moving to California, he could never quite shake his desire. Lance "gets" wine – and has been gravitating to a career in wines his entire life, moving to northern California wine country more than a decade ago. He describes his mission thus: “to demystify wine for the average consumer and to introduce them to its many joys and delights”. He knows that for most people, wine tasting is an exercise in impressions. It’s so much more, and Lance enjoys being hands-on by driving the strategic direction of direct wines sales throughout the state of California.

Lance holds a Juris Doctorate degree from Regent University, School of Law in Virginia, and a Bachelor of Science degree in Psychology from Virginia Commonwealth University.

Robin Trefz is Manager of Sales Operations and Assistant to Andre Crisp.

Trefz has over seven years of experience in wine industry operations management, and fifteen years in the finance industry. She provides high-level analytical, operational and administrative support to the President of Luna Vineyards Sales Company by optimizing efficiency and ensuring effective policies, procedures, winery compliance and distribution.

Trefz' focus lies in wholesale distribution and in driving the seamless integration of our global sales operation. With the growing demand of international sales, she also manages the logistics of export sales processes along with the ever-changing demands of port-to-port export compliance.

Her comprehensive industry domain expertise gives her an "all the hats" overview perspective and a hands-on approach that is a rare combination of talents. Her solid business acumen continues to help drive the growth of Luna Vineyards today, and into the future.